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For this French Connection “Cha Cha Cha” TV spot aired in the UK, the brief was to sing badly - which I did with pleasure, since I’m hopeless at singing!

French Connection is a British clothing brand founded in 1972, known for collections that are both on-trend and accessible. It really made its name in the 1990s with the infamous FCUK moniker (French Connection United Kingdom) - a cheeky, provocative move that grabbed headlines and gave the brand a bolder, slightly rebellious, yet still fashion-forward image.